The World Jersey Cattle Bureau (WJCB) is an international organisation, made up of national Jersey cattle associations, individuals and other organistations, which focuses on four strands of activity in support of the fastest growing breed of dairy cow:

Communication - providing a communication forum that enables members, cattle breeders and all those with an interest in the Jersey breed access to the global Jersey community and an information resource that transcends geographical zones.

World Events - establishing and developing global events that serve to promote the qualities of the Jersey breed including the WJCB International Conferences and World Jersey Cheese Awards.

Youth - hosting a suite of youth travel programmes that enable young people to develop their careers at various stages. 

Knowledge transfer - seeking opportunities in countries where the breed is embryonic or has limited resources.